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Marketing green logistics: environmental strategies for transportation based gateways and corridors
Prof. Claude Comtois, University of Montreal, Canada
Abstract
Transportation based trade gateways and corridors are representing the archetypical modern growth machine. They are emerging as new land use models considered a prerequisite to participate in the increasingly exchange-based world economy. The activities of these expanding transport terminals with capacity for the handling and transhipment of goods and the related growth in traffic volume underpinned by the extension of air-sea-land connections have considerable environmental impact. Henceforth, corporate decision makers have no alternative than embarking on a quest for a value balance point that satisfies the prevailing market whilst minimizing the adverse effects on the environment. A series of critical issues is raised by these concerns. How are stakeholders participating in the development of gateways? How is the environment becoming a factor of changes? How investments choices considering environmental impact? How are these developments affecting the status of transportation based trade gateways and corridors?
The initial issues are considered by examining changes in stakeholders preferences favouring the development of transportation based trade gateways and corridors. In interpreting these changes, evidence is drawn primarily from international comparative studies. A detailed examination is then made of the environmental impact of increasing mobility, rising volume and upgraded infrastructure. A key feature of the analysis is the focus on environmental issues confronting the transportation industry. We will then present the market’s competitive factors underpinning sustainable development strategies. This section will outline both the opportunities for and constraints to investments in controlling the negative externalities of transportation facilities and operations. Finally, there is a consideration of the conditions affecting strategic orientations of the Asia Pacific gateways and corridors.
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